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York's tourist industry

This report has been provided by the Economic Development Unit of the City of York Council

Index

 

York Visitor Survey: April 1997-March 1998

KEY FINDINGS from 1267 interviews

NB Comparison made between April 1997 - March 98 and Oct 1995 - Sept 96.

Characteristics
1997-98
1995-96
UK adult population
Aged 35-44
315
255
175
ABC1 social class
72%
61%
42%

 

Origins

  • 36% of visitors = overseas (no change)
  • Of overseas 59% = USA/Canada (cf. 48% in 1995-96).
  • Today more visitors from France - but less from Australia/NZ.

Overnight stays

  • 54% of all visitors spend one night + in York (cf. 51% 1995-96)
  • 89% of overseas visitors spend one night + in York (cf. 72% 1995-96)
  • They're spending longer in York (3.5 nights cf. 2.8 nights)

Repeat business

74% of visitors in 1997-98 had been to York before (cf. 58% in 1995-6)

Getting to UK
1997-98
1995-96
Manchester Airport
28%
9%
London airports
48%
65%


16% of European visitors = Channel Tunnel (Hull ports = 28%)

Getting to York (from home/entry points)

  • Car: 67%
  • Train: 17%
  • Coach tour/excursion: 12%

Getting to centre of York:

  • Foot: 56%
  • Car: 35%
  • Park & Ride: 4%

Expenditure by group at time of interview:

  • Shopping £26
  • Visitor attractions £18
  • Food and Drink £18.50
  • Evening entertainment £1.20
  • Travel in and around York £1.50

NB the longer people stay the more will be spent (e.g. by overseas visitors):

 
Overseas visitors
USA visitors
UK residents
Shopping
£32.00
£38.00
£23.00
Attractions
£22.50
£22.50
£15.00
Food and drink
£23.00
£26.00
£16.00

 

Enjoyment levels
1997-98
1995-96
York better than expected
37%
20%
Enjoyed York more than other places
71%
67%
Likelihood of returning in next 5 years
57%
44%

Therefore positive trends - even better than in 1996 (the subject of the Economic Impact Model)

 


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